Figma’s Expanding Universe – Innovation or Identity Crisis?

Figma’s turning into an all-in-one platform—but is it still a designer’s best friend? Here’s my take on Make, Draw, Sites, and Buzz.

Introduction

Figma used to be every designer’s go-to space for crisp UI, quick prototyping, and effortless collaboration. But with the Config 2025 updates—Make, Draw, Sites, Buzz—it’s expanding fast. Too fast?

1. Let’s Talk Features

  • Figma Make: a logic-based prototyping tool that mimics no-code tools like Webflow or Framer.

  • Figma Draw: a freeform sketching canvas that feels like Procreate-lite.

  • Figma Sites: auto-generated web pages from designs.

  • Figma Buzz: an internal social feed for teams.

On paper, it’s amazing. One app for wireframing, prototyping, drawing, publishing, and team updates? Yes, please—until it isn’t.

2. The Cost of Doing Everything

As a designer, I want Figma to stay focused. If these new tools dilute the core UX/UI design experience, performance and simplicity will suffer. Right now, there’s a risk of becoming a jack of all trades, master of none.

3. What Excites Me (and What Worries Me)

I love how Make brings interactivity closer to visual design. And Buzz might streamline design conversations. But Draw and Sites feel like side quests that might bloat the tool or confuse workflows.

Conclusion

Figma’s vision is bold—and ambitious. But the challenge will be in keeping its core audience (UI/UX designers) at the center while expanding into other creative territories. I’ll keep using Figma for what it does best—but I’ll keep an eye on how it evolves.

Let’s shape digital experiences that make a difference.

© 2025 Rupal Purbia. All rights reserved.

Let’s shape digital experiences that make a difference.

© 2025 Rupal Purbia. All rights reserved.

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